Job Description

About the Role

MATE the Label is seeking a strategic and hands-on Director of E-commerce to own our digital growth and shape the future of our online customer experience. Reporting to the CEO, this leader will be responsible for developing and executing our e-commerce roadmap, with a strong emphasis on site performance, product merchandising, high-converting landing pages, and operational optimizations. You’ll lead initiatives that drive revenue, conversion, and retention—all while upholding MATE’s commitment to clean, organic, and non-toxic essentials.

📍 Hybrid (L.A. based) | Full-time | 3x/week in office

Key Responsibilities

E-commerce Strategy & Leadership

• Build and execute the digital roadmap to drive DTC growth, customer retention, and brand equity
• Own site merchandising, UX strategy, CRO, SEO, and feature development on Shopify Plus
• Lead and inspire cross-functional collaboration with marketing, creative, tech, and operations teams
• Maintain a clean, intuitive, high-performing site experience aligned with brand values

Product Experience & Innovation

• Partner with creative and engineering to develop site features like bundles, PDP enhancements, personalization, and post-purchase flows
• Champion intuitive, mobile-first design that reflects our sustainability-first ethos
• Use A/B testing and personalization strategies to continuously improve performance

Operational Oversight

• Oversee day-to-day e-commerce operations including product setup, pricing, SKU launches, and promotions
• Ensure accurate, on-time execution of site updates, merchandising shifts, and content refreshes
• Develop documentation and workflows to scale operations cleanly and efficiently

Data-Driven Optimization

• Analyze full funnel performance, conversion, retention, and LTV using GA4, Shopify analytics, and post-purchase insights
• Develop clear KPIs and experimentation plans to measure success and guide iteration
• Translate data into actionable insights and compelling stories for leadership and stakeholders

Qualifications

• 8+ years of e-commerce experience, with 4+ years in a senior leadership role
• Proven success growing a DTC brand through onsite optimization, CRO, and retention
• Strong understanding of the Shopify Plus ecosystem and modern e-commerce best practices
• Ability to lead high-performing teams across disciplines, with a bias toward clarity and collaboration
• Network of best in class developers, UX/UI designers, copywriters, and other essential contractors to elevate overall site experience
• Data fluency and experience with analytics tools (GA4, Shopify, heatmap tools, etc.)
• Values-driven, purpose-led mindset with a passion for sustainability and clean living
• Experience using AI tools to enhance customer experience, content, or site optimization

Tools We Use

• Shopify Plus for ecommerce, Klaviyo, Attentive, Google Analytics, Heatmaps, Figma, Slack, and Asana for project management and cross-functional alignment

Why MATE

MATE the Label is a clean essentials brand on a mission to provide people with elevated, non-toxic, and sustainably made clothing. As Director of E-commerce, you’ll play a key role in shaping how customers interact with our brand—making it easier, more inspiring, and more rewarding to Dress Clean.

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