Job Description

Join to apply for the Senior Brand Marketing Manager role at Intercom

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver alwayson, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AIenhanced support for the more complex or hightouch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's the opportunity?

Were looking for a Senior Brand Marketing Manager, with deep expertise in brand advertising to bring our brand campaigns to life. From highlevel campaign strategy to the nittygritty media launch details to performance reporting, youll lead the charge in developing campaigns across all marketing channels. Youll partner closely with Product Marketing, Demand Gen and our inhouse Brand Studio, as well as external agencies, to generate campaign strategies and executions.

The qualified candidate will be a driven marketer with a successful track record of building impactful brand marketing campaigns that resonate with their target audiences and drive business goals. Reporting directly to the Director of Brand Marketing, the Senior Brand Marketing Manager must be strategic, collaborative and analytical with experience across media strategy and integrated campaign execution.

What will I be doing?

• Lead the execution of brand marketing campaigns to drive brand awareness and consideration, from insight identification, brief creation, planning, creative development, multichannel execution, launch and postcampaign evaluation.
• Lead Intercoms brand media program to drive awareness and consideration, working with external media partners and internal media teams to develop media strategies across the full funnel.
• Develop media plan recommendations for brand campaigns and oversee the execution of media buying across CTV, OOH, audio, publishers, display and paid social.
• Work with internal creative teams and agencies to drive creative development and ensure the brand comes to life in the best way for each content type and channel to achieve brand goals.
• Collaborate with brand strategy, product marketing, performance marketing and content marketing teams to drive key campaigns and ensure cohesive brand messaging and alignment of initiatives.
• Synthesize data and analytics to measure campaign effectiveness, gain insights and optimize campaigns for better performance.

What skills do I need?

• 8+ years of experience in brand marketing, ideally half of which has been in a B2B SaaS environment.
• Demonstrated expertise managing and executing strategic & tactical, largescale advertising campaigns across brand media channels (i.e. OTT/CTV, streaming audio, OOH, publishers and paid social).
• Experience in guiding multidisciplinary and crossfunctional marketing teams for campaign execution.
• Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.).
• A balance of strategic thinking and tactical executionyou know when to zoom out for the big picture and when to dive into the details.
• Analytical and curious by natureyou love digging into data, solving problems, and turning insights into actionable decisions.
• Clear and succinct written communication and comfort in presenting to executive audiences and crossfunctional partners. Able to communicate complex work to both internal teams and external agencies.
• Thrives in a fastmoving growthstage environment and comfortable operating with ambiguity.

Benefits

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews great work is rewarded!
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• Inoffice bicycle storage
• Fun events for Intercomrades, friends, and family!

The base salary range for candidates within the SanFrancisco BayArea is $148,500$177,375. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on nonwork related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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